By the time you’re done with today’s Big-3, you might be able to use data driven design to decide if your carousel redesign improves conversion rates, that is after you’ve figured out what problem your design actually solves. The following recaps and links to three articles with points worth pondering.
Not quite the beauty and the beast, but the “can’t live with them, can’t live without them” sentiment probably rings true in both designers and conversion optimizers from time to time. However, there’s no denying web analytics’ seat at the design table, because when integrated early and often, it leads to data driven design. When analytics nerds synergize with designers, something special happens, and I’m not talking about the song “Human Again.”
The broad sweeping brush has by now earned the consensus that carousel slides are just a bad idea. But perhaps the problem and the solution can be found in the carousel’s navigation affordances rather than the concept of the carousel itself. Remembering our target audience is human, after all, should remind us that incentive-based motivation still works.
If Maslow’s hierarchy of needs states that we first need to satisfy physiological needs and safety before we can reach self-actualization, then the UX equivalent would suggest that we must first create something that solves a problem before we make it look pretty. It all points to the first question of “does this deserve to exist” where “this” refers to your creation. Goran Peuc tells us what the real problem is behind designer duds.